The gravel scene is undergoing a dramatic transformation, and it's leaving some of its pioneers behind. This week, two significant announcements have sent ripples through the gravel racing community: Pete Stetina, a prominent figure in the discipline, is retiring from full-time racing, and Santa Cruz Bicycles is disbanding its highly successful "htSQD" team. These developments mark a pivotal moment in the evolution of U.S. gravel racing, as it transitions from a grassroots movement to a more structured, professional sport.
Stetina, a former elite road racer, made a bold move in 2019 by fully committing to gravel racing. He recognized the potential of this emerging discipline and became a leading "privateer," forging his own path with the support of sponsors. He achieved notable victories at races like the Traka 360 and the Crusher in the Tushar, and consistently secured podium finishes at prestigious events such as Unbound and Leadville. Stetina's influence extended beyond his race results; his social media presence and unique approach helped to popularize gravel racing, inspiring many others to follow suit.
But here's where it gets controversial... The rapid growth of gravel racing has brought about significant changes. Increased investment from bike companies, sponsors, and event organizers has led to a more competitive environment. Much like the mountain bike boom of the past, the popularity of gravel bikes has exploded, leading to a proliferation of events worldwide. The Union Cycliste Internationale (UCI) even introduced a gravel world championship in 2022.
Stetina himself has noted the shift, expressing that the scene has become highly competitive, almost mirroring the intensity of the WorldTour he left behind. "I came to gravel to have a more fulfilling and fun experience," Stetina told Cycling Weekly. "And I almost feel like I’m back in the WorldTour that I left. It’s so high-performance now.”
In a parallel development, Santa Cruz Bicycles has decided to shut down its "htSQD" team, which was established in 2021. The team quickly became a symbol of the growing investment in gravel racing, with a roster of talented riders, including Keegan Swenson, who has become the most successful male gravel/endurance rider in the U.S. The team's achievements and community focus demonstrated the evolving dynamics of the sport.
As the gravel scene continues to evolve, with increased prize money, higher stakes, and more professional structures, change is inevitable. Stetina plans to participate in select events in 2026 while remaining involved in the gravel community. The future of gravel racing promises to be exciting, with new teams, riders, and events shaping the landscape.
What do you think about the evolution of gravel racing? Do you agree that it's becoming too professional, or do you see the changes as a positive step for the sport? Share your thoughts in the comments!
